Let us talk poop. Not figuratively. Not metaphysically. Literally. And lovingly.
In Japan, land of high-tech toilets and animated mascots for just about everything, there exists an event so charmingly absurd and weirdly wholesome that you cannot help but smile and squirm at the same time. Welcome to the No Unchi No Life celebration. That is right. A festival dedicated entirely to... unchi. Poop. 💩
Held in venues that range from art galleries to science museums to public parks with way more pink than any one location should reasonably allow, this event is not about being gross. It is about being curious. Educational. Proud even. Because unchi, my friends, is life.
Where else can you slide down a rainbow-colored toilet slide into a pit of plush poop pillows? Where else can you wear a foam poop hat and get a temporary unchi stamp on your face while learning about digestive health and fiber intake? Where else can a seven-year-old look you in the eye and recite bowel facts like a young wizard of the gut? Only here.
The core of No Unchi No Life is its celebration of what society usually tries to flush away. It flips embarrassment on its tail and turns the daily dump into a conversation starter. Giant poop sculptures tower over giggling children. Cartoon poops with expressive eyes wink at you from every corner. There is a unchi parade. A poop museum. There are games where you race to identify healthy versus unhealthy stool shapes. And yes, there is merch. So much merch. Plush poop, golden poop keychains, poop-themed snacks. A friend of mine bought a chocolate bar shaped like a smiling turd and said it was the best she had ever had. Who am I to argue?
There is even a musical. You have not lived until you have heard a jazz ballad sung by a man in a poop costume accompanied by a saxophone solo from a toilet brush.
What makes this event so perfectly Japan is its total commitment to the bit. It is educational. It is immersive. It is very, very pink. And it has zero shame. There are poop history exhibits. Poop quizzes. Poop art installations. One of the crowd favorites is a wall where visitors can write heartfelt notes to their favorite bowel movements. I read one that said, "Thank you, Tuesday morning, you saved me from a meeting." Inspirational.
But beneath the puns and plush toys, there is genuine intent. This event was born out of a desire to promote health awareness and destigmatize digestive conversations, especially for kids. By making it silly, they make it safe. By making it adorable, they make it accessible.
So go ahead. Squat proudly. Sit happily. Admire the weirdness. Whether you are five or fifty, you will leave No Unchi No Life with a smile on your face and maybe, just maybe, a deeper appreciation for your daily routine.
Because in the end, we are all human. And humans poop. No shame. No judgment. Just unchi. And lots of it.
events / Shibuya
Yoyogi Park Star and Sun Night Market
Taste the summer night in Tokyo at Yoyogi’s most magical food and light festival.
events / Semboku
A hidden forest onsen for quiet time with someone special.
events / Kushiro
A sacred moss ball rave in the forest? Discover Japan’s quirkiest and coziest fall festival at Lake Akan.
events / Aomori
Aomori Nebuta Mythical Festival
Samurai, Lanterns, and Fireworks Collide: Experience the Wild Magic of Aomori’s Nebuta Festival This Summer
events / Kasukabe
Metro Underground Water Discharge Tour
Discover Tokyo’s hidden underground cathedral — a colossal flood system that looks straight out of a sci-fi movie.