When travelers think of Japanese craftsmanship, images of fine ceramics, masterfully folded origami, and centuries old textiles come to mind. Yet in the world of horology, Japan holds a secret treasure that only the most discerning collectors whisper about: Kurono Tokyo.
Kurono Tokyo was founded in 2019 by Hajime Asaoka, one of Japan’s most celebrated independent watchmakers. Asaoka is known for producing bespoke haute horlogerie pieces that sell for tens of thousands of dollars and are often nearly impossible to obtain. Kurono was his answer to a broader audience, a way to share his artistry with collectors who might not have the patience or budget to wait years for a custom piece. The result is a line of watches that retain the refined elegance of Asaoka’s atelier while being attainable in both price and availability.
What makes Kurono so special is its combination of artistry and accessibility. Each watch features striking dial designs inspired by vintage aesthetics, yet interpreted through a distinctly Japanese lens. From rich metallic hues to subtle radial patterns, the dials shimmer differently in every light, reminding the wearer of the quiet poetry in Japanese design. The cases are meticulously polished and balanced on the wrist, and while the movements are sourced from reliable Japanese makers, the finishing and presentation elevate them into objects of beauty rather than simple tools for telling time.
Owning a Kurono is not just about the mechanics. It is about participating in a community of enthusiasts who value refinement and understatement. These watches are released in limited batches and often sell out within minutes, which gives each piece an air of rarity without the ostentation of mainstream luxury brands. Wearing one on your trip in Japan is a subtle signal that you appreciate the intersection of fashion and craftsmanship.
If you are heading to Tokyo, keeping an eye on upcoming Kurono releases could be one of the most memorable purchases of your journey. Unlike mass produced souvenirs, this is a wearable piece of Japanese artistry that will remind you of your trip every time it catches the light. Kurono Tokyo proves that true luxury is not only about price but about story, passion, and the quiet confidence of owning something few others will ever have.
food / Shinjuku City
Get grilled, get happy — dive into the smoky madness of Torikizoku tonight!
events / Shinjuku City
Find your voice in Tokyo’s coolest solo karaoke booth
events / Shinjuku City
Van Gogh's Sunflowers in Tokyo
A masterpiece blooms in Shinjuku—see Van Gogh’s only Asian Sunflowers up close at Tokyo’s SOMPO Museum of Art.